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AuraOS

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Add Service
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Schedule
Time Clock

Create a new appointment for an individual client with service selection, associate assignment, and time slot picker.

Revenue Overview
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Appointment Metrics
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Dashboard Widgets

Today's Schedule

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Upcoming Appointments

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Low Stock Alerts

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Live Activity

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Get the full experience — download the Aura Beauty mobile app for on-the-go management

Appointments

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Messages
Conversations
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Select a conversation to view messages
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Checkout

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Quick Checkout — Walk-In or On-the-Spot Sale

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Sell a Gift Card

Look Up Gift Card

Recent Gift Cards
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Record a deposit or advance payment for a future appointment. This logs the credit against the client's account and can be applied at checkout.

Clients

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Services

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Inventory

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Gift Cards

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Team & Payouts

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Business Financials

Revenue Overview

Today's Revenue
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Profit & Loss

Complete business financial summary — all revenue minus all costs equals your true bottom line.
Gross Revenue$0.00
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Tips$0.00
Cost of Goods (COGS)-$0.00
Employee Payouts-$0.00
Card Processing Fees-$0.00
Operating Expenses-$0.00
Net Profit (Your Take-Home)$0.00
Profit Margin0%
Net Profit is your true take-home after every cost — employee pay, product costs, processing fees, and operating expenses (rent, utilities, etc.) are all deducted from gross revenue.

Deposit Float & Commission Liability

Live snapshot of deposit cash on hand vs pending employee commission — resets naturally as appointments are checked out.
Deposits Collected
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Est. Commission Owed
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Your Net Float $0.00
Employee Wallet Status
Pending (held at checkout, not yet released)$0.00
Available for Payout$0.00

Recent Transactions

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Activity Log

Track all actions and changes made by you and your team

Analytics

Retention, performance, and revenue insights for your business.

Staff Performance

Revenue by Service

Client Activity

Settings

Add-On Modules

Enable optional modules to extend your business capabilities. Modules are available based on your subscription tier and industry.

Reserve with Google

Enable "Reserve with Google" so clients can book appointments directly from Google Search, Maps, and the Google Assistant.

Enable Google Reserve
Allow bookings from Google Search & Maps
Setup Instructions
  1. Go to Google Business Profile and claim your business listing
  2. Apply for Reserve with Google through your Google Business Profile dashboard
  3. Once approved, provide the Service Feed URL above during onboarding
  4. Configure the Webhook URL so Google can send booking notifications
  5. Select which services to make available on Google Reserve using the toggles above
  6. Test the integration by searching for your business on Google and looking for the "Book" button
Note
Reserve with Google requires approval from Google. The feed and webhook endpoints above are ready for integration. Structured data (Schema.org markup) has been automatically added to your public booking page to improve Google indexing.

Social Media Booking

Let clients book directly from your Instagram and Facebook profiles. Copy your booking URL below and follow the setup instructions for each platform.

Your Booking URL

Creates a short URL for your social profiles

QR Code

Use this QR code on social media posts, stories, or printed materials

Instagram Setup

  1. Switch to an Instagram Business or Creator account
  2. Go to Edit Profile
  3. Tap Action Buttons (or Contact Options)
  4. Select Book Now
  5. Choose Add a link and paste your booking URL above
  6. Save changes — a "Book" button will appear on your profile

Facebook Setup

  1. Go to your Facebook Business Page
  2. Click the + Add a Button below your cover photo (or edit existing)
  3. Select Book Now or Book with You
  4. Choose Link to website
  5. Paste your booking URL above and save
  6. The "Book Now" button will appear on your page
Tips for Social Media Booking
  • Share your booking link in Instagram Stories with the link sticker
  • Add your booking URL to your Linktree or bio link tool
  • Include the QR code in posts to drive offline-to-online bookings
  • Pin a post with your booking link for easy access

Business Setup

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Memberships & Promos

Client Experience

Workbook

Keep business notes, standard operating procedures, reference guides, and internal documentation all in one place.

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Booking Rules

Configure how clients book appointments — payment requirements, deposits, and policies.

Schedule Settings

Control how far in advance clients can book, minimum notice, and calendar time intervals.

Cancellation & No-Show Policy

Set rules for late cancellations and no-shows to protect your time and revenue.

Notifications & Automations

Control which notifications your business sends to clients and staff.

Team members get text messages for new bookings, client check-ins, and status changes

Client Settings

Configure how your business manages client relationships, rebooking, and default preferences.

Rebooking Reminders

Set thresholds for when clients are flagged as needing a rebooking reminder.
Clients without a visit in this many days show as "Due Soon"
Clients past this threshold show as "Needs Rebooking" with a reminder button

Default Client Forms

Choose which forms are automatically assigned to new clients.

Client Communication

Placeholders: {{client_name}}, {{days_since_visit}}, {{business_name}}

Rebooking Incentives

Configure automated strategies to encourage clients to rebook and build long-term retention.

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Rebook Rate
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Active Credits
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Redeemed

Pre-Book Loyalty Credit

Reward clients who book next before leaving

Milestone Rewards

Bonus for consecutive on-time rebooks

Smart Reminders

Category-aware rebooking messages

Membership Nudge

Suggest memberships to frequent rebookers

Checkout Engagement

Customize the post-checkout engagement screen that encourages clients to rebook, set reminders, or schedule follow-ups.

Enable Post-Checkout Engagement

Show the engagement screen after checkout

Show Reminder Timing Screen

Show reminder options when client skips rebooking

Financials & Tax

Configure sales tax rates, card processing fees, and payment-related settings.

Sales Tax Configuration

Configure tax rates applied to services and products at checkout.

Card Processing Fee

Configure the fee charged for card transactions. This is factored into your take-home calculations.
Typical: Stripe 2.9%, Square 2.6%
When enabled, the processing fee is added to the client's total instead of deducted from your revenue.

Extra Time Pricing

Configure how extra time added to appointments is billed. This applies when staff extend an appointment beyond the standard service duration.

Payment Method Details

Configure Zelle and Apple Pay (text) details shown to staff at checkout. These are direct payment methods — no card reader needed. The client pays by sending funds through their app.
Zelle
Apple Pay (via text)
Client sends Apple Pay (Apple Cash) to your phone number. Not the same as Apple Pay tap — tap is handled through the card reader as credit/debit.

Terminal Processor Fees

Enter your processing fees for each external terminal. Aura uses these rates to deduct fees from your financial metrics so your net profit is always accurate — just like it does for Stripe and Square.
National Bank Card
Costco / Elavon 1.1% + $0.12 typical
Chase
These fees are deducted from gross revenue in your Financial Overview so net profit reflects your actual take-home. Leave set to "No processing fees" for any processor that passes fees to clients or charges no per-transaction fees.

Direct Payment for Online Orders

Allow clients to pay via Zelle or Apple Pay when placing online store orders, saving you processing fees. Clients will see payment instructions and their order will be held until you confirm receipt.
Show direct payment options to clients at checkout

Forms & Documents

Create forms with smart triggers — consent forms, feedback surveys, internal staff notes. Set when they appear and how they're delivered.

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Business Hours

Business Profile

AI Logo Generator

Describe your ideal logo and let AI create it

Subscription & Billing

Industry Categories

Select the categories that match your business. Your plan determines how many you can activate.

Notification Preferences

Team members get text messages for new bookings, client check-ins, and status changes

Sales Tax Settings

Online Store

When enabled, clients can browse and purchase products online.

Rooms & Devices

Private rooms and stations for service delivery.

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Kiosk / Self Check-In

Allow clients to check in via a tablet at your front desk.
Kiosk URL
Configure to generate your kiosk URL

Waitlist Settings

Smart Auto-Fill
When enabled, the system automatically notifies waitlisted clients when a matching slot opens due to a cancellation. Clients receive an email or SMS with a one-tap confirmation link.
How flexible clients are with time slots (±minutes from their preferred time). Default: 120 minutes (2 hours).
How far in advance to proactively notify waitlisted clients that their date is approaching, encouraging flexibility.
Select services that require manual approval for first-time clients before auto-booking. Useful for consultations, patch tests, or complex procedures where a new client should be reviewed first.
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Locations

Manage multiple business sites, branches, or studio locations.

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Feature Toggles

Enable or disable features based on your business needs. Turning a feature off hides it from your portal and team.

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Import Data

Import clients and services from other platforms like Acuity, Booksy, Vagaro, Square, or Fresha. Export your data from those platforms as a CSV file, then upload it here.

Import Clients

Upload a CSV with columns: First Name, Last Name, Email, Phone, Notes, Birthday. Duplicates (same email) are automatically skipped.

Click or drag CSV file here

Import Services

Upload a CSV with columns: Name, Description, Category, Price, Duration (minutes). Services are added to your existing list.

Click or drag CSV file here

Supported Platforms

Export your client list and services from any of these platforms as a CSV file:
Acuity Scheduling — Clients → Export → CSV
Booksy — Clients → Download → CSV
Vagaro — Reports → Client List → Export
Square Appointments — Customers → Export
Fresha — Clients → Export → CSV
Mindbody — Reports → Client Export
Any other platform — As long as it exports to CSV with the right column headers

Service Packages

Create bundled session packages at discounted rates.

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Service Discounts

Create reusable discounts you can apply at checkout — by percentage, dollar amount, or staff rate.

Reviews & Reputation

Connect review platforms so clients can easily leave reviews after their visit.

Google Reviews
Yelp Reviews

Loyalty & Rewards Program

Configure your points-based rewards system. Clients earn points per dollar spent and per visit, redeemable for discounts.

e.g. 100 points = $1 off
How It Works
  • Clients automatically earn points after each checkout based on the total amount
  • Visit bonus points are added once per appointment
  • At checkout, you can apply available loyalty points as a discount
  • Points balance is visible in each client's profile
  • Members on membership plans earn points at the same rate

Calendar Sync

Generate a subscribable calendar feed URL to sync your appointments with Google Calendar, Outlook, or Apple Calendar. The feed updates automatically as appointments change.

Your Calendar Feeds

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How to Subscribe
Google Calendar
  1. Copy the feed URL above
  2. Open Google Calendar
  3. Click "+" next to "Other calendars"
  4. Select "From URL"
  5. Paste your feed URL and click "Add calendar"
Outlook / Office 365
  1. Copy the feed URL above
  2. Open Outlook Calendar
  3. Click "Add calendar" → "Subscribe from web"
  4. Paste the URL and name the calendar
  5. Click "Import"
Apple Calendar / iCal
  1. Copy the feed URL above
  2. Open Apple Calendar
  3. File → New Calendar Subscription
  4. Paste the URL and click "Subscribe"
  5. Choose auto-refresh interval
Note: Calendar feeds are read-only subscriptions. Changes you make in your external calendar won't sync back. The feed includes upcoming appointments for the next 90 days and refreshes automatically based on your calendar app's settings.

Memberships

Create membership plans for recurring client revenue.

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Promo Codes

Create discount codes for your store and services.

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How-To Guides

Browse all features by category. Click any feature to see step-by-step setup instructions.

Your Plan: Free
📚

Select a Feature

Choose a feature from the sidebar to see its how-to guide and setup instructions.

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Choose Your Plan

Select the plan that fits your business. You can change this anytime.

Monthly Yearly Save 2 months
Free
$0 /mo
  • Up to 2 team members
  • 1 industry category
  • Unlimited services, 40 bookings/mo
  • Booking links & client portal
  • Up to 2 service calendars
Most Popular
Pro
$49 /mo
  • Up to 10 team members
  • Up to 3 industry categories
  • Email messaging & campaigns
  • Gift cards & loyalty
  • Landing page & partnerships
Business
$99 /mo
  • Up to 25 team members
  • Up to 5 categories & locations
  • Email + SMS messaging
  • Expense tracking & payouts
  • Square + Stripe payments
Enterprise
$199 /mo
  • Unlimited team & locations
  • White-label & custom domain
  • B2B wholesale portal
  • All platform add-ons included
  • Dedicated account support

Messages

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Waitlist

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Walk-In Queue

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Payment Plans

Create and manage installment payment plans for clients

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Waste Report

Track product waste by employee, reason, and date

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Tax Report

Tax collection summaries and reporting by period

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Messaging Usage

Monitor your monthly email and SMS usage, limits, and overages

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Store Orders

Manage online store orders, fulfillment, and shipping

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Support Tickets

Submit and track support requests

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Reset Business Data

Clear test data from your business. This action cannot be undone.

Warning — Destructive Action

This will permanently delete selected data categories. Make sure you have exported any data you want to keep before proceeding.

My Businesses

Manage and switch between multiple business accounts.

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Calendars & Booking

Service availability calendars and online booking rules

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Partner Network

Manage business partnerships and client referrals

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My Landing Page

Your public-facing business page

AI Page Generator

Describe the vibe you want and AI will generate your page design

Vanity URL

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Custom Domain

Connect your own domain so visitors to your website see your Aura-built page.

Theme

SEO

Sections

Preview

B2B / Wholesale

Manage wholesale customers, pricing tiers, and orders

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Order Queue

POS & live order management

Total Today
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Menu Management

Add, edit, and manage your food menu

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